FUJIFILM Healthcare Americas Corporation – a leading provider of endoscopic imaging and endosurgical solutions – entered a strategic, multi-year agreement with Gastro Care Partners (GCP), the largest provider of gastroenterology and ancillary patient treatment services in Colorado and Wyoming, to offer Fujifilm’s portfolio solutions for gastrointestinal (GI) imaging to the GCP network.
Since the partnership began in December 2021, Peak Gastroenterology Associates, part of the GCP network and the largest gastroenterology practice in southern Colorado, has installed Fujifilm’s GI portfolio – including the 700 Series Colonoscopes and the ELUXEO Endoscopic Imaging System – in its Front Range Endoscopy Center and Surgical Center of Peak Endoscopy, both located in Colorado Springs.
“We’re grateful to GCP for recognizing Fujifilm’s innovative imaging solutions and partnering with us to extend our technology to their network,” says Taisuke Fujita, general manager of endoscopy, FUJIFILM Healthcare Americas Corporation. “With access to Fujifilm’s next-generation technology, Peak Gastroenterology Associates clinical teams can experience greater visualization of mucosal tissues and micro vessels during GI procedures and will be well-poised to optimize patient outcomes throughout Southern Colorado.”

Fujifilm’s portfolio of 700 Series includes standard, slim, treatment, and zoom colonoscopes, enabling gastroenterologists to adapt their technology based on their patient’s anatomy and clinical need. The ELUXEO Endoscopic Imaging delivers three visualization modes: Ultra-HD White Light Endoscopy, Blue Light Imaging (BLI) and Linked Color Imaging (LCI), which gastroenterologists can toggle between in real-time depending on the procedure and clinical findings.
Because LCI helps to differentiate mucosal colors by enhancing the contrast of red and white hues, studies show that it can improve the detection of early cancers as well as improve the adenoma detection rate.
“In the U.S., we’re experiencing an increase in early-onset colorectal cancer (CRC) and as a result, the recommended screen age has been lowered from 50 to 45 years old,” says Bhaktasharan “Buck” Patel, M.D., Founder and President of Peak Gastroenterology Associates. “As colonoscopy is considered the gold standard for screening, Fujifilm’s technology has proven to be a game changer for our gastroenterologists’ during all GI procedures – and especially our high-volume CRC screenings. Initiating colonoscopies with LCI helps me detect abnormalities over traditional white light endoscopy.”
“At Gastro Care Partners we are thrilled to partner with Fujifilm, a company that has a history of “firsts” in endoscopy and is a proven technology trailblazer,” says Jeff Rinkov, Chief Executive Officer, Gastro Care Partners. “We have ambitious growth plans and having Fujifilm’s state-of-the-art equipment helps us continue to attract top talent to GCP and expand our network of high-performing regional practices.”
To learn more about Fujifilm’s portfolio of endoscopic imaging solutions for GI applications, visit the company’s Clinical Learning and Innovation Center (CLIC).

