DirectMed Imaging, the premier supplier of aftermarket medical imaging parts, systems, and training, today unveiled its new branding aimed to better communicate the company’s expansive and growing set of capabilities. The rebrand includes a new logo, visual identity, and inspiring brand concept, “Comprehensive Made Simple.”
DirectMed Imaging has unified its subsidiaries, LBN Medical, ScanMed, and Technical Prospects, by updating these companies’ logos and branding to match its new brand identity. The rebranding reflects DirectMed Imaging’s dedication to bringing hospitals, imaging centers, and independent service organizations the unmatched benefits of a simple, comprehensive source to keep their critical medical imaging equipment up and running.
“Over the past four years, we have had the privilege to combine four outstanding companies, expand our offerings, and transform into a more comprehensive supplier,” said Brad de Koning, DirectMed Imaging CEO. “The DirectMed companies together form a powerful partnership that provides immediate, expansive, and dependable solutions to the medical imaging community. When suppliers need parts and expertise, it’s important that they understand our wide-ranging offerings so they can find us, move quickly, and keep their systems running.”
“We know hospitals and imaging centers can’t waste time when their teams need parts or support,” said Tanner LoRusso, vice president of sales for DirectMed Imaging. “Each component of this rebrand was done for our customers. We want to give them simple, comprehensive solutions so they can get their systems up and running with the least amount of downtime. Figuring out which company is which and how they’re related shouldn’t contribute to their timelines.”
The new DirectMed Imaging brand is on display at the RSNA tradeshow at booth 4714, McCormick Place, Chicago.
