By Jake Buehler
The American Society of Radiologic Technologists (ASRT) Be Seen campaign is spreading awareness about medical imaging and radiation therapy professionals. Through commercials, videos, social media posts, earned media placements, paid advertising and word-of-mouth, Be Seen is raising the visibility and respect for the profession by educating the public, other health care professionals, prospective students and elected officials about the vital role medical imaging and radiation therapists play on the health care team.
As ASRT’s mission is to advance and elevate the medical imaging and radiation therapy profession and to enhance the quality and safety of patient care, the Be Seen campaign is an effective initiative to help ASRT meets its goal.
Millions of people have viewed Be Seen content, and its viewership continues to grow every day. The campaign’s first phase generated more than 50 million total views on a variety of platforms and ASRT is confident that the campaign’s second phase, which launched in June, is going to keep the momentum moving forward.
The campaign’s second phase highlights 12 individual practice areas in the medical imaging and radiation therapy profession. ASRT is producing 30-second commercials for each practice area. ASRT’s strategy behind producing individual commercials is to make sure the nation understands that medical imaging and radiation therapy professionals are performing the procedures and are providing patients with high-quality care every single day. Doctors and nurses aren’t performing those highly technical and advanced procedures and treatments; radiologic technologists are. It’s vital the public, other health care groups and elected officials understand that important distinction.
The commercials are supported by Be Seen digital advertisements, earned media initiatives and social media campaigns, resulting in a comprehensive communications plan that spreads the word about the medical imaging and radiation therapy profession.
The first three commercials highlight radiographers, magnetic resonance technologists and radiologist assistants. They have been streaming on connected TV throughout the summer and are spreading on social media platforms. Radiologic science professionals and others can share the commercials with their colleagues, friends and family by visiting ASRT’s YouTube channel, youtube.com/@ASRTOrg. Also, if medical imaging and radiation therapy facilities would like to air the commercials, contact pr@asrt.org.
GE HealthCare is supporting the Be Seen campaign through access to medical imaging equipment, cross-promotional opportunities and subject matter expertise. GE HealthCare’s facilities in Wisconsin served as the filming locations for the radiography, MR and RA commercials and will be used for future individual practice area commercials.
Visit asrt.org/BeSeen to learn more about the campaign, access all the completed commercials and tell stories about being a medical imaging and radiation therapy professional.
