I ask you; would you be happy with a spell check that only worked on words that began with the letter “A”? Imagine how frustrating this would be?” This quote came to me from the founder of a comprehensive AI solution. The term comprehensive is his. I like the term wide AI, as in wide useful, meaningful assistance when and where I need it. Do not bug me the rest of the time because I am too busy. I need to concentrate and focus.
If an imaging director went to a radiologist and said, “Hey look at me, I converted an AI algorithm from a foreign national defense tracking system to reduce the emergency room turnaround time for a small population.” The radiologist would say, “I am drowning in a work list and do not have time for this.”
The imaging community is asking why AI has not reached acceptance in radiology workflow?
I think it’s not the lack of return on investment as some have speculated. My opinion is that the blame falls on the limited offerings that are available on the market.
The successful brands in imaging AI are here. These products are not IT companies building products hoping to find a market, but clinicians building solutions that solve problems for other clinicians (think about your critical values communication list from the ACR). Those that can identify multiple customers’ needs in the moment, and respond to those needs with thoughtful, personalized solutions are the ones that will make it. This is the micro-moment and personalization trend – and it’s going to be huge. What is this trend all about?
These days, what do most of us do when we want to do, buy or know something? We reach for our phones or tablets. These intent-rich moments – precise moments when a person picks up their device looking for information, to find a local business, to complete a task or simply to buy something – are what Google refers to as “micro-moments.” (This trend is also referred to as “catch me in seconds.”) Basically, for whatever we want at any given moment we turn to our devices for instant solutions. And those brands of radiology solution providers that can deliver instant solutions – be it information, products or whatever – are the ones that will thrive in the future. Not one that offers a one-trick pony. Those one-trick ponies are what I call and see as narrow AI. Look for one product that identify, say over 100 findings and has a growing portfolio of products and, unlike Max Q, has the ability to stay in business. You want happy radiologists?
According to Accenture (which refers to micro-moments as “momentary markets”), radiologist agree real-time (or near real-time) delivery is the next big wave of competitive advantage. In other words, business success is no longer just about capturing markets; it’s about capturing moments. In essence, this means radiology solution businesses need to be right there when those crucial, intent-rich moments occur. This, in turn, means being able to anticipate those moments using data and analytics. Having done that, imaging AI businesses need to prove themselves useful in those crucial moments by quickly connecting radiologists/hospitals with whatever it is they’re after.
That’s not all, though. As well as catching customers when they need something most, and instantly meeting that need, brands must also provide personal experience, such as personalized search results, recommendations or customized products based on location (emergency departments, ICU, cancer centers, outpatient clinics), clinical urgency and provider subspecialty. Can I turn the AI advice off on some conditions and on in certain locations as a care standard for a system? Can I use this data to prove to insurance companies I do quality work during rate negotiation?
I believe the imaging AI market is working as all efficient capitalistic markets do. The growth in the market will occur when the radiologist and hospital system see the value of the products. I am here to help you find the correct solution for your team. I wish you luck in your wide, multiple valuable finding imaging AI solution search. Radiologists deserve the best solution available to assist them.
I think you may be able to find a great solution even with a spellcheck that only works on words that start with “A”.
Mark Watts is an experienced imaging professional who founded an AI company called Zenlike.ai.