AllParts Medical, a Philips company, announced two key leadership updates that will strengthen the organization’s growth trajectory and operational excellence. Kelly Feist has joined the company as Vice President of Sales, and James Akins has been promoted to Vice President of Operations.
The announcement was shared by Richard Gerler, newly appointed CEO of AllParts at Philips and former vice president of operations for AllParts Medical.
“We’re entering a pivotal time for AllParts Medical as we continue to scale our impact across the healthcare service ecosystem,” said Gerler. “I’m incredibly excited to welcome Kelly to the team and to celebrate James’s well-earned promotion. Both bring outstanding experience, leadership, and vision to our organization.”
Kelly Feist Joins as Vice President of Sales
Kelly Feist officially joined AllParts Medical on May 19, bringing with her over a decade of experience in healthcare technology and service leadership. She most recently served as managing director of Ascom Inc., where she led transformational initiatives in healthcare information and communications systems.
Previously, Kelly held multiple leadership roles at Philips, including overseeing North America customer service and serving as business leader for patient care and monitoring solutions, where she expanded market share and achieved consistent double-digit growth in service revenue.
Feist holds an MBA from Vanderbilt University and a post-graduate certificate in Healthcare IT Leadership from the Harvard School of Public Health.
“Kelly’s ability to align strategy with customer value is unmatched,” added Gerler. “She’s not only a proven leader – she’s also someone who deeply understands the challenges and opportunities within our space.”
In her new role, Feist will oversee the national sales team, focusing on growth, innovation, and maintaining AllParts Medical’s industry-leading customer satisfaction.
James Akins Promoted to Vice President of Operations
AllParts Medical also announced the promotion of James Akins to vice president of operations. Since joining the company in 2014, Akins has served in key roles across sourcing, logistics, technical operations, and supply chain management.
Starting as a Sourcing Specialist III, Akins advanced into operational leadership roles including logistics manager and, most recently, senior manager of repair operations. Under his leadership, the company’s repair and refurbishment services have seen significant improvements in quality, efficiency, and scalability.
“James is a leader who leads with precision,” said Gerler. “He knows our business inside and out, and his steady hand has helped us continuously raise the bar on performance. This promotion is not only well-deserved – it’s critical to our ongoing success.”
In his new role, Akins will lead operations across AllParts Medical’s facilities, ensuring seamless execution, supply chain efficiency, and continued excellence in customer delivery.
