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AMSP Member Profile: Brandywine Imaging, Inc.

By Erin Register

Brandywine Imaging, a provider of medical X-ray imaging equipment, support and services, has been in business for over 40 years. The company’s success is a reflection of the way it does business.

“We put our customers first by providing the best equipment available and supporting it on-site and remote 24/7,” Brandywine Imaging COO Bill Laird explained.

Brandywine is a founding member of the Association of Medical Service Providers (AMSP), the premier national association of independent service and product providers to the healthcare technology industry.

ICE magazine learned more about Brandywine in an interview with Laird.

Bill Laird on a family trip to Pittsburgh, PA.

Q: How does Brandywine Imaging stand out in the medical imaging field?

A: The support we offer on our products is how we stand out in the medical imaging field. We pride ourself on quick response time to our customers’ service needs. Most of our customers have direct access to our service personnel through cellphone and email. There is no need to call into the office, scroll through a menu of options and hope someone receives their message. With Brandywine Imaging, you get instant and direct support on all of our equipment. Over 95% of service calls have a technician on site the same day, and we have a quick turnaround service from the time of the call.

Q: What COVID-19 challenges have you faced and how did you overcome them?

A: We have a large service area, so it was important to schedule projects and service appropriately, so quarantine guidelines could be followed. Early on, medical imaging was used as a diagnostic tool for COVID. Because of this use, our service actually picked up and scheduling appointments became very important for both our safety and our customers’ safety as well.

Q: What about Brandywine Imaging excites you the most?

A: Travel has been a big part of our business for both sales and service. Most equipment on the imaging side can be supported remotely, so it has opened up our territory to a much larger customer base than say five years ago. We have built a support system across the country to assist us when on-site service is required in an emergency.

Q: Do you have any new products or services you can tell us about?

A: Over the last one and a half years, we have been assisting in developing software for the LG panel that entered the market recently. Software development has been based on customer feedback and our experience with the systems. We have several LG panels across Pennsylvania and New York that we support and monitor.

Q: What is on the horizon for Brandywine Imaging?

A: We plan on extending our product line and are constantly looking for new and innovative products that hit the market. In addition, we intend to increase our network of support so we can extend our territory across the U.S.

For more information, visit



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