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Imaging Director Shares Culture Change Tips

The ICE webinar “Are You Ready to Change Your Culture?” presented by Brenda DeBastiani, CRA, FAHRA, discussed ways to empower employees to identify system issues and “own” their work environment. DeBastiani identified behaviors and roadblocks that contribute to errors or bad outcomes that may have been preventable. She also shared how to promote a process where mistakes or errors lead to uncovering why the errors occurred, not automatically lead to punishment.

DeBastiani is the director of imaging at Mon Health Medical Center in Morgantown, West Virginia. She is a lifelong learner who recently completed her Master of Business Administration and is a longtime member of the American Healthcare Radiology Administrators (AHRA). She serves as a member of the AHRA board of directors, is a noted speaker/presenter, a textbook editor and holds a Lean Sigma Six green belt. She is among the imaging leaders who will be presenting sessions at the upcoming Imaging Conference and Expo in Fort Lauderdale, Florida. For details, visit AttendICE.com.

The webinar was a hit with attendees scoring a 4.7 review or a 5-point scale. Attendees gained valuable insights including bonus information during a question-and-answer session.

One attendee asked, “What have you done to ensure safety is a top priority from your employees?”

“That’s a good question. I actually added a question to my interview form, asking the potential employees what their primary focus is when giving patient care? So, if the answer is anything other than safety, I ask additional probing questions to determine how aware they are of safety. If the applicant doesn’t really seem to care about safety I educate, and then I, kind of listen to them,” DeBastiani said. “And then I know if the person is the right one for the job or not because safety is number one in my book.”

Another attendee asked, “How long does it take to actually change the culture?”

“I think it probably takes a couple of years. Trust is big. So once your employees know that you’re there to fix processes, and not to point blame at them, then I think that will help them grow and want to help,” DeBastiani said. “I make sure I’m always available by email or phone, so that if issues come up, I’m there as a resource. Our managers do the same. I think that speaks volumes, that we care about our employees and we’re there to help them.”

“That wasn’t always the case. In years past, there were supervisors who couldn’t be reached, and thankfully, the culture has changed, even within our own management team. So that we are always there as a resource,” she added. “I think, you know, the first year we saw positive results on our score. Whenever they’re surveyed, but I think it’s even come further than that.”

A recording of the webinar, including the Q&A session is available at ICEwebinars.Live.

After the webinar, attendees provided feedback via a survey that included the question, “Overall, how satisfied were you with today’s webinar?”

“Very informative. Glad I was able to take the time during lunch and be part of it,” said Supervisor T. Banks.

“Outstanding webinar!” Imaging Supervisor A. Davis exclaimed.

“Really great presentation. I thoroughly enjoyed the thought-provoking information” Mammography Care Coordinator A. Harris said.

“It was great! Information was very relevant to my job,” Radiology Manager M. Chambless said.

For details about upcoming webinars and an archive of sessions available for on-demand viewing, visit ICEwebinars.live.

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