A recent study indicates that it might be a good idea for radiologists to give every patient a business card.
The ACR’s Imaging 3.0 initiative is a roadmap to transition the practice of radiology from volume-based to value-based imaging care. The program is designed to help radiologists shape their future using tools and processes for practice management and patient care. A business card template or suggestion could become a part of the Imaging 3.0 initiative.
The aim of the study was to investigate how well patients can remember a radiologist’s name under normal circumstances following breast mammographic and ultrasound examination, and the importance attached to being able to reach the radiologist afterwards if they have further questions or concerns. Researchers also explored whether remembering the name of the radiologist, radiologist-patient bonding and if patient satisfaction can be improved by giving each patient a business card after a radiological examination, with the aim of improving the service quality for patients.
In conclusion the study found that, “Under normal conditions, patients find it difficult to recall the name of the radiologists who undertake their imaging studies, and therefore may not be able to contact the radiologist for questions although they may like to do so. The act of giving the patients a business card significantly increases their recall of the radiologist’s name and could be an important factor in improving the relationships between patients and radiologists. The desire to be able to contact the radiologist when questions may arise later needs to be regarded as an important aspect of their care.” •
Gutzeit, A., Fischmann, A., Forstner, R. et al. “I was seen by a radiologist, but unfortunately I can’t remember the name and I still have questions. What should I do?” Radiologists should give thoughts to improve service professionalism and patient esteem. Cancer Imaging 20, 18 (2020). https://doi.org/10.1186/s40644-020-0292-7
Share your RAD IDEA via an email to firstname.lastname@example.org.