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By: Erin Register

The 2020 Imaging Conference and Expo (ICE) was held in Scottsdale, Arizona from February 9-11. With more than 400 attendees, ICE 2020 kept in line with successful past conferences. Accredited continuing education, productive networking and an exhibit hall were among the many features of the conference that allowed attendees the perfect opportunity to enhance their careers and spend time with colleagues.

The MD Publishing and ICE magazine team welcomed imaging administrators, engineers and vendors from all over the country to the Hilton Scottsdale Resort and Villas. The conference kicked off on Sunday afternoon with a CRES prep course taught by Dale Cover, senior technical instructor at the Radiological Service Training Institute.

Sunday concluded with an ICE18 Leadership Summit Cocktails and Conversations event.

Mon Health Medical Center Director of Imaging Brenda DeBastiani applauded the networking opportunities.

“I’ve met some people that I wouldn’t have the opportunity to meet before, and they were able to share ideas with me that I thought were really amazing,” DeBastiani said.

Monday morning kicked off with ICE18 talks for hand-selected imaging directors and administrators followed by a reverse expo where hospital leaders met with several vendors.

Many ICE18 members shared positive feedback on both the leadership summit and reverse expo.

“For me, the networking was the most important part,” said Lead Multi-Modality Technologist at Houston Methodist Hospital Carrie Stiles. “You don’t get an opportunity to talk to so many leaders, and we’ve also learned a lot from the service side as well. We were actually just talking about how as imaging leaders, you don’t often understand the service side of the business as much, so I think that’s what is so unique about ICE. It gives you the opportunity to network with people that can educate us on the service side as well.”

Angie Bush, administrative director of imaging at University of Texas Medical Branch, said, “During the leadership summit and reverse expo, I was literally texting and emailing supply chains and CES and asking what opportunities we can do at the University of Texas Medical Branch to implement some of the processes that others are doing and generate revenue instead of just trading in some of my equipment.”

“During the reverse expo, I was able to meet some new vendors that had services that I was not aware of and be able to gather information that I’ll be able to take back and share with my hospital,” noted Steve Kelley, regional director of biomed at Piedmont Healthcare.

The official ICE event launch took place Monday before an afternoon of educational sessions, certified by the ASRT and ACI. Whether it was a management or technical class, all of the attendees could benefit from top-notch presenters, including Carol Davis-Smith of Carol Davis-Smith and Associates and Perry Kirwan of Banner Health.

Kesha Colton, MRI director at Resurgens Orthopaedics, said, “I attended an educational session presented by Melody Mulaik that will be really helpful from a billing standpoint. I can take information to my C-suite with information about a new mandate from Medicare come in 2021.”

Monday ended with the exhibit hall grand opening and welcome reception. Attendees enjoyed food, drink and a great opportunity to network with vendors and learn about their products and solutions.

During the exhibit hall, Josh Labaree, administrator at Advanced Imaging, shared his thoughts on the ICE conference.

“ICE has been fantastic; this is my third time coming. ICE is very concentrated, and everyone is very industry-specific to imaging, so you get a little bit of variety. For me, as an imaging center owner, I’m able to speak with engineers about the technical side of things and also go through classes that allow me to further progress in a managerial role as well,” Labaree said.

Educational sessions continued through Tuesday and ended with a keynote address from Curt Bush, imaging services director at HCA Houston Healthcare Medical Center, and Angie Bush, administrative director of imaging at the University of Texas Medical Branch. Their address was titled “AI²: Artificial Intelligence or Analytic Informatics, #ProveMeWrong.” Each of them attempted to persuade the audience in favor of either analytic informatics or artificial intelligence in terms of what AI means to them. “Between the Bushes” was a very entertaining and informative presentation, providing the audience information on how both forms of AI are used.

ICE 2020 concluded Tuesday night with a “Fire and ICE” finale party on the Oasis pool deck. The party included traditional Tex-Mex food, an open bar, a talented band and a special performance by a fire dancer.

“The best part about the ICE conference is just being able to connect with friends that we’ve made over the years,” said Stiles. “The conference is really well run. There’s always fun parties, the food is great and the locations are always great, as well.”

MD Publishing Vice President Kristin Leavoy is excited about ICE’s continued growth.

“ICE has evolved into a conference in a class of its own,” Leavoy said. “At ICE, vendors have the opportunity to network one-on-one with a powerhouse group of attendees who are responsible for millions of dollars in annual budget, and they are eager to learn how to make their departments more efficient and lean. In addition, the speakers at ICE make themselves available to attendees even after a session concludes, so that learning doesn’t end at the classroom door.There’s only one way to fully understand the uniqueness of an ICE conference, and that is to come experience it for yourself!

“ICE 2020 in Scottsdale once again exceeded our expectations,” stated MD Publishing President John Krieg. “We are continuing to build a strong community of imaging professionals, providing a one-of-a-kind forum to learn about new technologies, best practices and solutions to help our imaging community grow and prosper. The future looks very bright for ICE!”

Needless to say, ICE 2020 was a success in Scottsdale!

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