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Hyperfine Launches ‘Total Rethink Buying Process’

Hyperfine Swoop system

Hyperfine Research announced in a press release that it is pioneering a wholesale simplification of the capital equipment purchasing experience with the launch of its Total Rethink Buying Process.

“This radical new model simplifies the process for health care providers with a start-to-finish flattened, direct approach to the evaluation, purchase and adoption of the category-defining Swoop system,” the release states.

The Total Rethink Buying Process incorporates:

  • Demo At Your Door – a traveling road tour offering live on-site Swoop demos for healthcare providers at their hospitals or clinics. Demo At Your Door trucks are spacious new vehicles permitting either on-board, hands-on Swoop demonstrations via a full complement of viewing monitors and other conveniences, or Swoop may be driven from the truck to the inside of a hospital for a complete clinical setting experience.
  • The Swoop Store – an online purchasing portal for choosing a payment model, making a small down-payment and scheduling delivery in as a little as seven days. Questions are addressed via LiveChat, and once the order is placed, a product expert will then contact the buyer to coordinate final details.
  • Simplified, transparent pricing – Swoop is offered on a monthly or annual subscription basis which includes all service requirements, all software, software upgrades, Hyperfine Cloud, PACS integration and even device delivery in one, clear, published fee. Swoop’s entire yearly cost is typically lower than the service contract alone for conventional advanced imaging systems.
  • Full Customer satisfaction – when purchased online, Swoop includes a complimentary 90-day No Questions Asked return policy.

“Simplification yields democratization,” Hyperfine Head of Marketing Chris Ward said. “Somehow, buying essential medical equipment has grown into its own industry. We need to model it much closer to that of a consumer purchase, and the Total Rethink Buying Process does that. For as many ‘oh wow’s’ we have received about our invention of portable MR imaging, we think we’re going to hear as many ‘it’s about time’s’ for the way Hyperfine is simplifying the buying process for healthcare providers.”

“The Swoop buying process is unlike anything we’ve seen before when acquiring medical capital equipment,” commented Mark Shaker, former hospital CEO and customer advisor to Hyperfine. “It starts with the Swoop system itself – probably the last thing we’d expect to sprout wheels and come to the patient’s bedside. Combine point-of-care MR imaging with a very Amazon-like buying process, and you’ve totally challenged the status quo in purchasing medical equipment.”

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