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AMSP Member Profile: Brandywine Imaging, Inc.

By Erin Register

Brandywine Imaging Inc. was established in 1980 by Ronald Laird after working for Picker International for 14 years. Brandywine Imaging was founded to provide responsive and dependable service as well as a source for consumables to satisfy its customers’ needs.

“We are a dependable source of liveli­hood for our employees and contribute to the stability and well-being of the community in which we are located,” said Bill Laird of Brandywine Imaging. “Brandywine Imaging Inc. has been in business for nearly 40 years. Our service team has over 100 years of experience in both the X-ray and film processing fields.”

Brandywine Imaging is a founding member of the Association of Medical Service Providers (AMSP), the premier national association of independent service and product providers to the healthcare technology industry.

ICE magazine learned more about Brandywine Imaging in a recent interview with Laird.

Q: How does Brandywine Imaging stand out in the medical imaging field?

Laird: The support we offer on our products is how we stand out in the medical imaging field. We pride ourself on quick response time to our customs’ service needs. Most of our customers have direct access to our service personnel through cellphone and email. There is no need to call into the office, scroll through a menu of options and hope someone receives their message. With Brandywine Imaging, you get instant and direct support on all of our equipment. Over 95% of service calls have a technician on site the same day, and we have a quick turnaround service from the time of the call.

Q: What are some of the services and products Brandywine Imaging offers? Is there a specific or new one you are excited about right now?

Laird: Brandywine Imaging has the ability to offer most of the different DR panels and X-ray systems on the market today. We sell and support many of the latest digital advancements in medical imaging. In addition, we offer installs and de-installs. We have, however, decided to limit our product line to only the top few manufacturers. We believe that the products you sell also reflect on your business. Our full line of products can be found at brandywineimaging.com.

The latest product we are offering includes the new LG panel. The product is durable, affordable and wireless! Almost everybody knows the brand LG, so there is a comfort level for our customers with the brand name alone.

Q: What has been Brandywine Imaging’s biggest achievement?

Laird: Our biggest achievement has been the ability to adapt as our industry has evolved over the past 40 years. Not only have we changed to meet the needs of our customers, but we have also kept the same high level of customer support that we strive to achieve and maintain.

Q: Do you have any goals you would like to achieve in the near future?

Laird: Our main goal is to expand our customer base while maintaining the same high level of support. In addition, we hope to expand our portfolio of equipment so that we only offer the latest and highest quality equipment in the medical imaging industry.

For more information about Brandywine Imaging, Inc, visit www.brandywineimaging.com. You can also reach Bill Laird, COO, by calling 610-444-5553 or emailing Brandywineimaging@comcast.net.

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